ESA App Challenge Winner 2013

Contact
Ujuizi Laboratories
Valentijn Venus, info@ujuizi.com
Website: www.ujuizi.com/cheetah
The Netherlands
+31(0)6 29072718

Cheetah - Taking on a Billion-dollar Problem in Africa

Data in Use
Cheetah Food obtains crop-sourcing information from Copernicus Sentinel-2 (and MERIS) on land cover and crop phenology products. Market price information is partly crowd-sourced and augments existing third-party services related to crop market value.

Service summary
Cheetah:

  • Amplifies the voices of value chain players by allowing them to report shortcomings (delays, bribes, unforeseen costs resulting from vehicle breakdowns due to poorly paved roads) to exact accountability from officials.
  • Collects improved data on road pavement quality and post-harvest losses to help drive behavioral, policy and infrastructure improvements.
  • Provides on-the-ground intelligence to decrease unforeseen expenditures for traders.
  • Sources food crops with the support of ESA Copernicus Sentinels to improve business planning.

Customer Benefit
  • Fairer prizes for growers and transporters
  • Lower market prices for consumers
  • Road maintenance planning through Labor-intensive Public Works (subcontracting to local engineers) is made possible
  • Crowd-sourcing such value chain information is cost-saving compared to traditional data collection techniques now in use to report barriers to regional trade (delays, bribes, bad road pavement conditions)


The Expertise
«A full one-third of global food production is lost post-harvest. To address the global food security issue, Cheetah's novel approach combines crowdsourcing with Earth observation data and a particular focus on the production and transportation of crops in Africa.»

Dr Thomas Beer
Copernicus Policy Coordinator
European Space Agency (ESA)



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